NOV was founded in September 2019 by Nouf AlRashed with the aim to bring a creative yet simplistic brand that would reflect her vision of the world.

The NOV Abayas are made for the modern, elegant women. Feminine and elegant, NOV abayas are inspired by the colors of nature, with minimal detailing yet manufactured with fine fabrics, beautiful cuts and finishes, leaving the wearer with a luxury feel.

Nouf strongly believes in women’s empowerment and through her designs she provides elegant, stylish products that can be repurposed for different occasions.

Minimal and elegant, NOV brings out the elegance in women, making the wearer look confident, feminine and stylish.